About The Studio

As society becomes more captivated by the power of the image, we believe in design thinking and visual narratives not just as problem-solving tools but as a path for social empowerment.

Welcome to my design studio Simple 7. I am Mafe Izaguirre — a Venezuelan artist based in New York. I love to create and make things. Since I enjoy sharing ideas with others, I work as a strategic advisor for brands. Through my art practice and my professional background in graphic design and advertising, I have been able to help causes, entrepreneurs, businesses, institutions, and cultural initiatives to create signature experiences for their audiences.

I founded Simple 7 in 2011 and moved to New York in 2016, but I have been working in the field since 2003. I opened my first design studio in my home country Venezuela, where I had the opportunity of leading a highly innovative and multi-talented team of creatives and producers, and to work for consumer brands. Today, my network of collaborators is global, bringing amazing artists, designers, and technicians to passionately collaborate on my projects and with my clients. I invite you to read more about our services and contact me if you have any questions.

Visit Mafe Izaguirre on Linkedin | Follow us on Instagram @Simple7Lab
Advisory Services

Case Studies on Strategic Design

Design Services

We love simplicity!


We transform inspirational stories and meaningful initiatives into memorable brands.

Services: Brand strategy, identity design, brand essentials, and product design.


From enthusiasm to advocacy— we design cultural assets to engage your community.

Services: Merchandising production, prints, zines, posters, tote bags, postcards, pins, and other memorabilia.

Web Design

More than 20 years of experience creating good looking and user-friendly Websites.

Services: Customized WordPress Websites, Wix Websites, Shopify Stores, and more.


We create and design innovative and detail-oriented print solutions for your brand.

Services: creative services, product prototyping, exploring concepts out of the box for magazines, books among other editorial products in all media and formats.
Graphic Design
Web Design
ROOM, A Sketchbook for Analytic Action. Magazine
David Neuwirth, Organizational Consultant. New York
Pelo Malo Film
Puerto Rican Bar Association Scholarship Fund, New York
The Magus Films, Video Content Producer
Joanna Goodman, Artist. Seattle
Sudaca Films Website, Latin American Film Producer
The Elevator, Visual Content Studio, New York
Cuatro Por Venezuela, Nonprofit. Texas.
Puerto Rican Bar Association, New York
Mariana Rondón, Artist and Filmaker
Are you ready to take your brand to the next level?
Let's chat via Instagram Messenger!