About The Studio

As society becomes more captivated by the power of the image, I believe in design thinking and visual narratives not just as problem-solving tools but as a path for social transformation.

Welcome to my design firm Simple 7 Lab. My name is Mafe Izaguirre (Venezuela, 1978), I am a strategic consultant based in New York, specializing in the development of transmedia platforms—a narrative that extends beyond multiple media forms. I gather more than 20 years of professional experience in advertising, working with clients and entrepreneurs in the edification of commercial brands.

I work with a global network of independent specialists, bringing transcultural artists, designers, and technicians to passionately collaborate on the projects. I invite you to read more about our case studies and contact me if you have an idea you want to discuss.

Visit Mafe Izaguirre on Linkedin | Follow us on Instagram @Simple7Lab
Advisory Services

Case Studies on Strategic Transmedia Design

Design Services

I love simplicity!


Memorable stories and meaningful initiatives into brands.

Services: Creative services, brand strategy, identity design, brand essentials, and product design.


Innovative and detail-oriented editorial products.

Services: editorial design for publications, magazines, books, zines, and other cross-media products.

Web Design

Good-looking and user-friendly Websites.

Services: Customized WordPress websites, Wix websites, Shopify stores, and more.


Cultural assets for community engage.

Services: Merchandising production, prints, posters, tote bags, postcards, pins, among other memorabilia.
Identity Projects
Online Projects
Confederation of Independent Psychoanalytic Societies (CIPS), United States
ROOM: A Sketchbook for Analytic Action, Magazine, New York
Joanna Goodman, Artist, Seattle
David Neuwirth, Organizational Consultant, New York
The Elevator, Visual Content Studio, New York
Dr. Michael J. Diamond, Psychoanalist, Clinical Psychologist and Author, Los Angeles
Institute for Psychoanalytic Training and Research, New York
Sudaca Films Website, Film Producer, Latin America
Pelo Malo, Film, Latin America
Mariana Rondón, Artist and Filmaker, Latin America
De Los Rios Law — Professional Firm, New Jersey
The Magus Films, Video Content Producer, Latin America
Puerto Rican Bar Association, New York
Puerto Rican Bar Association Scholarship Fund, New York
Are you ready to take your brand to the next level?
Let's chat via Instagram Messenger!